Fresh Enterprisies Sets Sights on Atlanta with Baja Fresh and La Salsa

August 8th, 2008

www.AtlantaRex.com

Paul Carlan and Doug Marranci, Restaurant Brokers with Atlanta Restaurant Exchange met with Tom Grady to learn about the expansion plans of the Baja Fresh and LaSalsa.

These concepts include prototypes for different sized locations and can start as an “Baja Express” in a space as small as 800 square feet, up to La Salsa which can be scaled up to a very large operation.

Baja Fresh and La Salsa will be taking Atlanta by storm.  With fresh ingredients and the slogan, No Can Opener, No Microwaves and No Freezers, the Fresh and Healthful offerings at both Baja Fresh and La Salsa.

Baja Fresh has been updated to fit the needs of todays restaurant consumers.  The goal is to move customers through the newly designed line and have their food ready in about a minute.  This is great for folks on the go who don’t have the time to wait around for food to be prepared.

Designed with scalability in mind, Baja Fresh and La Salsa are great additions to the many different types of unique commercial concepts being built out in the Atlanta Metropolitan Area.

Paul Carlan, Site Selection Specialist with Atlanta Restaurant Exchange is working with Commercial Property Management Companies to find potential franchisees to put into the many spaces available in Metro Atlanta and the thriving cities that make up the Atlanta Metro Area.

If you are looking for a well designed concept, with the experience to back up new operators, Baja Fresh and La Salsa may be the choice for you.  Our evaluation of the presentation that we heard shows that Fresh Enterprises has acquired a wealth of knowledge and experience in the business, and these concepts are highly recommended for clients who are looking for a sucessful concept, or someone who wants to open 10 locations.  These guys have all of the resources to assist you and make it happen!

Paul Carlan at Atlanta Restaurant Exchange is ready to help you find a site that fits your needs whatever size operation you are planning. 

Paul Carlan - Site selection specialist
Paul Carlan - Site selection specialist

Atlanta Restaurant Exchange

www.AtlantaRex.com

Fresh Enterprises Hires Two New Franchise Directorsto Accelerate Franchise Expansion
(originally released May 29,2008)

California-based Fresh Enterprises announced today it has hiredThomas Grady and Gene Savage as Directors of franchise development.Mr. Grady and Mr. Savage both bring many years of experience inhelping organizations grow through franchise development.

“As we continue to grow our business, Mr. Grady and Mr. Savagehave critical roles. Both gentlemen bring the knowledge and backgroundto assist in the accelerated growth of the franchise portion of ourbusiness based on the high demand for both concepts,” says JamesWalker, Chief Development officer for Baja Fresh and La Salsarestaurants.

Both Mr. Grady and Mr. Savage will be developing and opening locations for both Baja Fresh and La Salsa restaurants within thecommercial and non-commercial segment. Mr. Grady and Mr. Savage haveover twenty years of food service sales experience withBaskin-Robbins, Dunkin Donuts and Edible Arrangements. Initially both gentlemen will target New York City, Atlanta, Washington DC, and Chicago.

www.BajaFresh.com www.LaSalsa.com

www.AtlantaRex.com

http://www.atlantarex.com/paul-carlan.htm

Italian Restaurant for Sale in Winder Georgia

August 6th, 2008
Perugino Italian Restaurant for Sale in Winder Georgia,
near Atlanta Georgia

Beautiful Restored Home in Winder Georgia

Small Town Upscale Italian, situated in a magnificent columned
and porticoed Greek revival mansion in the center of Winder Georgia

A real Veranda !!!!

You can own the nicest restaurant in Winder, a small southern city
for only $175,000 with $85,000 down
and liberal Owner Financing on the balance.

The patrons in the 5 down stair dining rooms are surrounded
by hardwood floorsand paneled rooms with
fireplaces that have been beautifully restored.

View from the top of the Grand Staircase

There is no other upscale sit down dining competition
for 10 miles in any direction. The building contains
5 nicely appointed dining rooms on the first floor
and a fully equipped kitchen.

The 4800 Sq. Ft. building alone is a draw for any one who loves
the ambience and atmosphere of a bygone era
in which to enjoy fine dinning.

Imagine the possibilites for catering wedding parties and more in the
picturesque setting. Large front porch framed by beautiful columns

At present the owner uses only the first floor area (98 seats).

Beautiful Attention to Detail

A wide and graceful stair leads to the second floor which
provides the opportunity for expansion and almost doubling
of the space of the restaurant.

Second floor area contains 5 more large rooms for use as dining areas.

The building contains 4 large attractive rest-rooms.

The owner is currently averaging $20,000 per month.
This restaurant has not yet achieved its full potential.
The restaurant is open 6 days for lunch and dinner,
with a Sunday lunch schedule.

Perugino Italian Restaurant For Sale

This landmark business will transfer with its name
and established customer base intact. The owner will stay
to assist with the transition.

The sellers have prospered in this location.
They intend to move and join family members in business overseas.

This restaurant has been serving satisfied customers
for many years with a reputation for serving “first rate” Italian cuisine
and accompanying wine and spirits..

It is a great opportunity for a family owned and operated business.
It is a gathering place for those who seek a fine dining experience
in this historic charming community.

The New Owner has opportunity to become a small town hero!

The owner has given us permission
to market this business agressively,
including location information
and photographs.

However, the owner has requested that
interested buyers do not approach him
or any of his employees.

All inquiries must come through
Atlanta Restaurant Exchange

Contact Fred Miller

Contact Fred Miller Today

Contact Fred Miller Today

404-892-4999

www.AtlantaRex.com
www.Restaurant-for-Sale-Atlanta.com
Perugino Listing with more photos
Atlanta Restaurant Consultants
Atlanta Restaurant Exchange

Does a restaurant need a web site?

July 25th, 2008

Doug Marranci Restaurant Broker

Doug Marranci Atlanta Restaurant Exchange - Atlanta Georgia www.AtlantaRex.com

I believe that any business will benefit from having a website. I have worked with internet marketing for many years, and I have seen that people feel like a business has “validity” when they have a website. Web design is a passion and hobby of mine. I have created many websites.

One main point is that it should not cost a fortune to have a website. An excellent one page site and maybe a contact page is easy to accomplish. Microsoft Office Live http://www.officelive.com/ is offering a free domain and hosting for one year, as well as providing an easy way to create your own website without any experience.

Keep it simple is an adage that works well here. People need to only know the vital information about your business. IE: Cuisine, address, contact info, reviews, etc.

There are many ways to promote yourself on the internet. One example is the last restaurant that I owned. Go to google and type in: hot dog charlotte
My place is the first that comes up. City Hot Dogs, or my site www.cityhotdogs.com .. My site is still active, however it tells my friends in Charlotte that I have relocated to Atlanta!

I would be glad to assist anyone who wants to increase their presence on the internet if you currently have a site. Any GRA member is welcome to contact me, and we can meet at my office for 30 minutes and I will provide you with enough information and simple tips to get you started, at no charge! I will provide this information on a personal basis, but not publish all right here, because I support the small business folks who are making their living doing this type of work while supporting the restaurant industry.

If you don’t have the time to make your own site, look at the GRA website buyers guide and you will find great resources to create a website for you, and these people can help you optimize your site to be found on the search engines. I would highly suggest that you use one of the GRA partners to do you site. The main thing that you have with these folks is personal contact.

Every day, every restaurant receives solicitation phone calls (especially during lunch hour, don’t they know they are calling a restaurant!!!) and many big companies try to sell you a site for more than 250.00 per month. Once your site is up, their job is done. Spend your money wisely, and preferably with a local designer who knows their stuff (and preferably a supporter of GRA)

Here is a link to web search statistics for my hot dog restaurant while it was in operation.
You can see what people were searching for when they found my place. I have no doubt that my website brought new customers to my place.
http://www.atlantarex.com/statistics.pdf
Statistics

So, in summary, Yes, in my experience, a website is important, however, it does not have to cost an arm and a leg!

Doug Marranci
Atlanta Restaurant Exchange
Restaurant Brokers
1708 Peachtree St NW
Suite 110
Atlanta GA 30309

404-892-4999
http://www.atlantarex.com

Restaurant Internet Marketing

July 25th, 2008

Doug Marranci Restaurant Broker

Doug Marranci Atlanta Restaurant Exchange - Atlanta Georgia

Hello Folks!

Having spent more than 35 years in the restaurant business,
I know the importance of being found on the internet.

Here, I am going to post some tips on a regular basis
that can help you with your internet marketing.

These actually very simple things that you that you can do on your own,
or ask whomever is working on your website to do to improve your internet presence.

I know a good bit about this subject, but I do not know everything.
So everyone please welcome to jump in and share a tip of your own.

In order to keep this forum interesting, I will keep my posts short and to the point,
and will provide new tips every few days.
You will be provided with a specific “take home” task that you can implement immediately.

Today lets begin with relevance.

Miriam Webster dictionary defines relevance as follows:
1. relation to the matter at hand
2. the ability (as of an information retrieval system)
to retrieve material that satisfies the needs of the user

Google is looking for “relevance” while scanning the internet
to find sites to index.

Tip 1: Page Titles

Page Titles are a big consideration in designing a website.
Your page titles should be relevant to your business and the mission of the site.
How many times have you gone to a website and seen the page title
(displayed at the top of your internet browser window) that said something
like “Home Page” “Page One” or a really long one that has every word in the book!

The best organized sites have meaningful and short page titles
that are relevant to the content on that particular page.

If you are a restaurant, your first title may be “Welcome to Joes Restaurant”
however the other pages should be named as pages relevant to the site of a restaurant.

The most commonly and successfully used are: Menu or Lunch Menu, Dinner Menu, Contact,
Directions, Staff, Specials well, you get the idea. Really direct and to the point.

These pages make it easy for search engines to categorize your website.

You do not need the name of your restaurant in every page title, or any other information.
Keep it Simple and to the point, and you make the search engine happy because it can begin
to figure out what your site is about based on your page titles.

I have been implementing these ideas on my own site, and the effects of these changes
are beginning to show up and bear fruit.

Next post will be on page descriptions for search engines.

If anyone has specific questions, please do not hesitate to shoot me an email!

Bye for now,

Doug Marranci
Atlanta Restaurant Exchange
Restaurant Brokers
1708 Peachtree St NW
Suite 110
Atlanta GA 30309

404-892-4999
http://www.atlantarex.com

Writing a Restaurant Business Plan

July 25th, 2008

Resources for writing a Restaurant Business Plan
Restaurants for Sale in Atlanta Georgia - Doug Marranci Consultant
by Doug Marranci Atlanta Restaurant Exchange

In the early 90’s I wanted to create a business plan to open my first coffee house in Charlotte NC. I did a lot of research and found many different types of plans that could be written. After going to the library and looking at many books and SBA information about writing a business plan, here are some of my thoughts on writing that first business plan.

1. If you address all of the areas of a standard business plan, you will probably have uncovered all of the information that you need to find to start your business.

2. Work on one small part of the business plan at a time. If you think about writing the entire plan, you will get overwhelmed. As with any project in life, the longest journey begins with the first step. Take one small section of the plan, do your writing, do your research, check your work, and move on to the next section.

3. Use friends and acquaintances to read over the plan as you are developing it. I asked a variety of friends to check my work for various reasons. The first was a banker. Enough said. The next was a Research Physician. He pointed out anything that I said that i did not substatiate. The next was an English Professor. Enough said on that one too. The last was a friend who was not a business person, just to make sure an average person understood what I was trying to do.

4. Tell everyone what you are doing. You are not “opening a restaurant” you are simply writing a business plan for a restaurant idea to see if it could work. I can assure you that a well written plan will clearly let you know if you are able to fulfil this dream, or do you need to “scale down” your dream to something more realistic. One note here, I never had to go to investors. I talked to so many people about my ideas that I had people volunteer to be investors before I ever had my plan finished. (I thought i was done, however, they made me finish my business plan).

5. You never know who can be a resource. You will develop relationships with many people in the process who are in the Industry. Pricing from Food Vendors, Lease and Sale prices from a Restaurant Broker, Equipment from a Food Service Equipment Vendor and your accounting or banker friend when you ask for advice. These relationships carry over into your business. Since you are a small business person, most people take an interest in you, and your business venture. Most people with whom I had discussions with kept up with my progress, and were some of my first customers.

6. You will gain knowledge and assistance from many sources. My desire to open this Coffee House was to provide a safe environment for people away from bars and clubs. Remember, this was P.S. (Pre-Starbucks). I went to a used furniture store, and was picking out what I wanted. When I told the manager what I was doing, he told me to pick out whatever I wanted, and gave it to me for free. While this may not happen to everyone, you never know who is willing to help you and in what ways they can help.

Since that initial coffee house, I have gone on to start up and sell three more restaurants since then. This was all done from starting with nothing but an idea.

Click here to see resources for writing a restaurant business plan

Doug Marranci
Atlanta Restaurant Exchange
1708 Peachtree St NW
Suite 110
Atlanta GA 30309
404-892-4999

Atlanta Restaurant Exchange - Restaurant Brokers

July 25th, 2008

Restaurants for Sale in Atlanta Georgia
“For Immediate Release”
Marranci and Miller Open New Restaurant Brokerage Operation in Mid Town Atlanta.

Doug Marranci and Fred Miller are pleased to announce the opening of the offices of Atlanta Restaurant Exchange, a restaurant brokerage, at 1708 Peachtree Street, Suite 110, Atlanta, GA 30309 www.atlantarex.com

The company will work with restaurant owners who are transitioning; either expanding to a new location or selling their current location. In addition, Atlanta Restaurant Exchange will assist potential new restaurant owners to find locations in the Atlanta area.

The owners are using their experience in the industry to create a brokerage operation which brings a unique approach to the purchase and sale of restaurants in the Atlanta area. They will help restaurant owners recognize the full value of their businesses as going concerns. Atlanta Restaurant Exchange will seek to serve the middle market of the restaurant and food service industry. This is a market targeting smaller, independent businesses.

Fred Miller, CEO of Atlanta Restaurant Exchange has hands on experience with the Food Service Industry. He came from a family which for a generation was involved in the Industry. He understands the unique needs of the owner / operator. He also grasps the concerns of the purchaser of a restaurant operation. His unique insight comes from having owned two restaurant operations of his own. Most of Fred’s professional life has been involved in the analysis, financing and oversight of all types of small business concerns during his 35 years in the banking industry. He has been involved in the valuation and sale of hundreds of small concerns in the restaurant and other small business areas.

Doug Marranci, General Manager of Atlanta Restaurant Exchange has spent his entire life in the restaurant business. His parents before him were in the business, which is where he gained the huge store of knowledge he has of the industry. Doug has managed restaurants for others, mom and pop operations as well as those of major franchises. In addition he has owned several restaurants of his own. Doug has been involved in the sale of many restaurant properties as a representative of the seller and counselor to the purchaser.

Marranci’s vast experience in the food service industry makes him eminently qualified to advise others in the sale or purchase of any food service operation. He can match the buyer to a suitable property. At the same time he will expose a restaurant operation to a wide range of prequalified and likely prospects. This assures the client that his business will be presented fairly to the broadest number of serious purchasers possible.

It will be the mission of the company to assist the restaurant owner in finding a buyer for his business, with the goal of maximizing value (sales price) determined by a professional approach to analysis.

Doug Marranci
Atlanta Restaurant Exchange
Restaurant Brokers
1708 Peachtree St NW
Suite 110
Atlanta GA 30309

404-892-4999
http://www.atlantarex.com

South/Central American Grill near Atlanta

July 25th, 2008

Doug Marranci Restaurant Broker 

This unique South American grill has great potential for increasing sales in its already thriving breakfast, lunch and dinner offerings. It could be converted to another ethnic concept if the buyer did not want to keep the Brazilian theme.

It has been successful Ethnic Restaurant for several years. The present owner is unable to give the business the day to day oversight necessary to maximize the operation’s potential. With just under 50 seats in a 1500 Sq. Ft. space leasing for $4500.00 / mo. the restaurant is a perfect fit for the husband and wife management team.

The cooking/kitchen facilities are set up for the unique grilled cuisine inspired by its Brazilian heritage. Located in a small but very busy strip center, it has the potential to double its business if it were marketed correctly and enjoyed the oversight of an Owner Manager. Here is a nice restaurant/grill with a good rent in a busy part of town waiting for the right operator. Priced right at $80,000 with a modest initial investment!

Contact:
Fred Miller
Atlanta Restaurant Exchange - Restaurant Brokers - We sell restaurants in Atlanta Georgia
1708 Peachtree St NW
Suite 110
Atlanta GA 3309

http://www.atlantarex.com

704-892-4999

Restaurant for Sale in Atlanta

Going Green & saving on your electric bill!

July 25th, 2008

Doug Marranci Restaurant Broker

Doug Marranci Atlanta Restaurant Exchange - Atlanta Georgia

Don’t turn on all of your electric appliances at one time!

In Georgia, the rate of your electricity is determined by your demand.  What does this mean?  Georgia Power (as does Duke Energy in North Carolina) monitors your power usage, in GA, every 30 minutes.  They look for your peak usage at any given time, and consider this “peak” that may last only a few minutes your demand. 

That means that a surge of electricity will raise your rate.  GA Power must be prepared to meet this demand for all of its customers, providing enough energy in case all of their customers required this “peak” at one time.

By staggering the time that you turn on all of your electric appliances, you can eliminate this peak.  This helps you to have a lower overall rate, enabling you to save money, and the Green plus is that GA power does not need to increase it’s capacity.

Doug Marranci
Atlanta Restaurant Exchange
Restaurant Brokers
1708 Peachtree St NW
Suite 110
Atlanta GA 30309

404-892-4999
http://www.atlantarex.com
http://www.atlantarestaurantconsultants.com

Caribbean Delight with a French Flair

July 25th, 2008

Doug Marranci Restaurant Broker

Doug Marranci Atlanta Restaurant Exchange - Atlanta Georgia

This business does a very strong lunch and dinner business. It is a successful Ethnic Restaurant. Located North East of Atlanta In a well maintained strip shopping Center, it is surrounded by a very strong Caribbean based population within an easy commute of Atlanta’s employment centers. 

 

The clientele is loyal because of the strong cultural ties to the community which depends on this restaurant for “home” cooking and as a gathering center for their culture. The present owner has enjoyed great success and wishes to move to another area with an expanded concept in larger space.

 

This population is stable and growing. Here is a nice restaurant with a captive market and good rent. It enjoys the advantage of being the only restaurant serving this particular ethnic community where there is an ongoing demand for its food and ambience. It would make a good conversion to another ethnic concept if the buyer did not want to keep the Caribbean theme.

 

This restaurant is extremely well equipped. All of the equipment is virtually new. When the restaurant was installed the owners spared no expense in up fitting the kitchen.  It is equipped to the extent that it could be everything from a Pizza Shop to a Bakery The restaurant has excess capacity and room in its kitchen. It could handle a considerable increase in food production and service.

 

All heath department requirements are up to date: grease trap meets code etc. The present owner is open from 10:00 AM until 10:00 or 11:00 PM depending on the night of the week.  

 

Here is a chance to buy a great Ethnic/Caribbean restaurant with a captive market and take it to the next level. Priced right at $130.000!

 

Doug Marranci
Atlanta Restaurant Exchange
Restaurant Brokers
1708 Peachtree St NW
Suite 110
Atlanta GA 30309

404-892-4999
http://www.atlantarex.com

Decatur Georgia Corner Cafe for Sale

July 25th, 2008

Doug Marranci Restaurant Broker

Doug Marranci Atlanta Restaurant Exchange - Atlanta Georgia  www.AtlantaRex.com

Restaurant for sale. High profile Decatur location with a high traffic count, Plenty of easy parking in close by commercial and municipal lots, Fully equipped kitchen suitable for any concept. This location abuts a Marta Station. It has a captive clientele going to and from the station; everyone who goes in or comes out of the Marta Station passes this location.

This is an 1100 Sq Ft space that is adaptable to any concept. It has been a success as a full service sit-down restaurant only open for lunch. This location and premises will support a breakfast, lunch and dinner schedule. It has been use most recently as a base for an expanded catering business. It can easily be turned into a pizzeria, a quick food outlet (Hot Dogs, Hamburgers, Fries) or a full service bistro with catering on the side.

The present owner has experienced phenomenal success even though he has not focused entirely on this location’s potential. The owner is selling in order to move into larger quarters and continue the success he has had on an expanded scale. This is an opportunity to move into one of the best addresses in greater Atlanta. This is a dining destination for the entire metropolitan area.here are currently 23 seats in the restaurant with a capacity of 45+. If you are ready to create a concept for a location with a huge captive clientele with a proven high disposable income, this is your chance for very low capital investment

T

Doug Marranci
Atlanta Restaurant Exchange
Restaurant Brokers
1708 Peachtree St NW
Suite 110
Atlanta GA 30309

404-892-4999
http://www.atlantarex.com